How We Build
Social Casino Games
Principles that shape every cross-platform
experience we release
We've been building social casino games since 2014. Over that time we've learned what actually holds up — and what looks good on paper but falls apart when players switch devices mid-session.
Six things we don't compromise on
Performance before polish
A game that looks beautiful but stutters on a mid-range phone fails the player. We target smooth frame rates across device tiers before adding visual detail.
Consistent session state
Players switch between phone, tablet, and desktop regularly. Progress, settings, and active bonuses carry over without any manual sync step.
Accessible controls
Touch targets sized for thumbs, keyboard navigation that works, and colour contrast that meets WCAG AA — these aren't extras, they're in the base build.
Responsible play tools
Session timers, spend-free reminders, and voluntary pause options come standard. Players should feel in control of their time — always.
Data-driven iteration
We instrument every mechanic at launch and review session-length, retention, and engagement data weekly. Changes are incremental and tested — not guesswork.
Honest game mechanics
All probability and reward logic is documented internally and reviewable. We don't use dark patterns to inflate playtime. The fun should come from the game itself.
From concept to cross-platform release
Most delays in game development happen at the integration stage — when a mechanic that worked on desktop breaks on a smaller screen. We design for all targets from day one, which cuts that rework significantly.
Mechanic definition
We define win conditions, pacing, and player feedback loops before any visual work begins. This prevents scope creep later.
Multi-target prototyping
Early prototypes run on mobile and desktop simultaneously. Layout and input handling are validated at this stage, not retrofitted.
Visual and audio production
Assets are produced at multiple resolutions and densities. Nothing is a placeholder by release — every visual is final-quality.
QA across real hardware
Testing happens on actual devices, not just simulators. We maintain a hardware library covering low, mid, and high-tier phones.
Staged rollout and monitoring
New releases go to a subset of players first. Engagement metrics are reviewed before full deployment — we catch issues before they reach everyone.
The same experience, wherever they play
Social casino players don't stay on one device. Here's how we handle each platform.
Built for small screens first
Mobile is where most sessions start. We prioritise thumb-reach, fast load times under 4G, and battery-conscious rendering — then scale up from there.
- Touch-optimised controls with 48px minimum targets
- Adaptive asset loading by connection speed
- Offline session-state caching
- Haptic feedback integration on supported devices
- Portrait and landscape layout variants
More screen, more depth
Desktop players get expanded UI layouts, keyboard shortcuts, and higher-fidelity visuals — without needing a separate code branch. It's the same build, responding to available space.
- Widescreen layout expansions with side-panel UI
- Keyboard shortcut overlay for power users
- High-resolution texture variants loaded automatically
- Mouse hover states and cursor feedback
- Multi-monitor awareness for window positioning
Switching devices mid-session
A player might start a game on their phone during a commute, then continue on a laptop at home. Sync is transparent — no manual save, no lost progress, no re-login prompts.
- Cloud session state synced every 30 seconds
- Single account spans all platforms
- Bonus and reward state persists across switches
- Settings and preferences follow the player
- Conflict resolution for simultaneous sessions